BLUE DME PLATFORM: PRESCRIPTIVE ANALYTICS

The Big Data platform designed by Blue DME assists you operationally in your Data Science projects, turning your internal data into operating assets and finding new relevant external data.

Get « operational insights » (operating flow of information) for your sales, marketing and risk teams and benefit financially from your data.

Using machine learning and artificial intelligence technologies (Hadoop Spark Big Data motor) to put into production predictive models created custom-made with you.

CUSTOMER JOURNEY : SALES & MARKETING OPERATIONAL INSIGHTS

AI-powered smartselling solution

Real-time data processing

We clean, check and enrich data generated by each event, in real time.

Data crossing / 360° customer view

We use matching algorithms to reconcile data concerning each visitor sourced from different channels (online and offline), to build a customer journey intelligence.

Machine learning

Predictive models, customer reachability, lead “hotness”, price sensibility and cross-selling opportunity scoring, 360° customer view

Real-time analysis through predictive models

Put into production predictive models, using data, for business actors (“Operational insights” creation)

Operational information flows (« Insights »), Sales & Marketing oriented

Availability into operational applications: events are sent (push) into CRM (Customer Relationship Management tool) and call-center: lead to contact in priority, sales strategy (discount, alternative products to offer)

Real-time dashboards

Commercial view (funnel, transformation, offer vs demand), marketing view (traffic acquisition and optimization, targeting, remarketing/retargeting), individual customer journey understanding (customer palatability detection, proposition of the right product at the right time).

DATA & SENSOR API PLATFORM

Activate your data simply (channel trackers, IoT, CRM/PRM, ERP), connecting your data lake to operational systems to benefit from the added-value created.

Internal Data

Integration of your data sourced from different channels (web journey, client application, physical outlets, call-center interactions), internal solutions (CRM / PRM, ERP) and connected objects in the platform.

External Data

Add relevant external data sourced from open data, partners, website extraction

Scalable API

Data provision from an API absorbing several million events a day in a scalable way to absorb every peak load, for example further to an advertising campaign.

Recommendations

Recommendation creation in real time for customers during their journey, dynamically personalized depending on visitor interests.

PREDICTIVE ENGINES: DATA SCIENCE MODEL PRODUCTION SERVICE

Put into production models created by data scientists in critical contexts.

Analytics

Analytic self-service for Data Scientists: access to a data catalog and to data processing.

Modelisation

Predictive models realization for a simplified production.