Put into production predictive models, using data, for business actors (“Operational insights” creation)
Operational information flows (« Insights »), Sales & Marketing oriented
Availability into operational applications: events are sent (push) into CRM (Customer Relationship Management tool) and call-center: lead to contact in priority, sales strategy (discount, alternative products to offer)
Commercial view (funnel, transformation, offer vs demand), marketing view (traffic acquisition and optimization, targeting, remarketing/retargeting), individual customer journey understanding (customer palatability detection, proposition of the right product at the right time).
DATA & SENSOR API PLATFORM
Activate your data simply (channel trackers, IoT, CRM/PRM, ERP), connecting your data lake to operational systems to benefit from the added-value created.
Integration of your data sourced from different channels (web journey, client application, physical outlets, call-center interactions), internal solutions (CRM / PRM, ERP) and connected objects in the platform.
Add relevant external data sourced from open data, partners, website extraction